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Amazon Australia is now LIVE!

Australia’s $300 billion retail sector will face its reckoning on Tuesday after global e-commerce giant Amazon ended months of speculation by flicking the switch on its local website.

Amazon has started taking orders and shipping products from its warehouse in Melbourne’s east.

Head over and check it out here.

“Millions” of products are available across 23 categories, including consumer electronics, sports and outdoor goods, toys, home improvement and tools, and clothing and accessories, it said.

Amazon has launched with both its own retail offer, in which it sells and ships items direct to customers, and its “third-party” marketplace with allows other businesses to sell through Amazon’s website.