ITDEVENTS began as a passion project in 2010 and has since grown to become Australia’s largest independently-owned LGBTQIA+ tour and events company. We are renowned for bringing the art of drag into the spotlight, amplifying the talents of Drag Artists worldwide through the global phenomenon that is RuPaul’s Drag Race. Today, our productions span continents, with tours taking place across Asia, Australia, the UK, and Europe.
Beyond touring, ITDEVENTS proudly owns and operates Mary’s Poppin, one of Australia’s premier LGBTQIA+ venues. Located in Adelaide and thriving for over eight years, Mary’s Poppin remains a vibrant cornerstone of the community, celebrating diversity, creativity, and inclusivity.
We’re immensely proud of our journey and the role we’ve played in propelling the art form of drag both nationally and internationally. From our modest beginnings with intimate 250-capacity events to recent milestones like the *Trixie & Katya LIVE* tour, which sold over 60,000 tickets across Australia, we’ve shown that the sky’s the limit for what can be achieved. ITDEVENTS is committed to celebrating artistry, fostering community, and creating unforgettable experiences for fans around the globe.
